One of the biggest challenges organizations face is how to adapt their communications strategy to the world of emerging media. On October 28 our panel will address:
-How does social media affect internal communications?
-Which department "owns" social media?
-Who can participate in social media?
-What are the legalities of creating a social media policy?
-How are social media crises handled?
Our panelists:
Matthew Burks, ESource.com
Sarah Rasmussen, MGA Communications
Margaret… Continue
Added by Deb Robison on October 25, 2009 at 3:25pm —
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Kim Dushinski is the president of Mobile Marketing Profits, a marketing firm that provides mobile marketing education and consulting services to marketing professionals and entrepreneurs. She is the author of the best-selling book, The Mobile Marketing Handbook: A Step by Step Guide to Creating Dyn… Continue
Added by Deb Robison on September 22, 2009 at 12:18pm —
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Thanks to everyone who attended last night's MHSMC! We had a great turn out and a lot of great discussion. Thanks too to our panelists Craig Kendall and Laurie Kubitz-Maness.
I wanted to provide some links to sites we discussed or were recommended.
Tubemogul.com is a great way for you to launch video to multiple video sharing sites and track your results.
MetaCafe is a… Continue
Added by Deb Robison on July 23, 2009 at 8:35am —
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video credit: Denver Public Library's Fresh City Life program.
Do you ever wonder what a flip camera is? Are your videos limited to your pet's crazy antics? This month's MHSMC is dedicated to learning what goes into a good video and how to make it a podcast.
Our July panel will discuss all aspects of technically creating video podcasts, developing content and promoting and sharing podcasts in different online applications. Panelists will include:
Craig Kendal… Continue
Added by Deb Robison on July 21, 2009 at 11:00am —
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I hope everyone has RSVP'd for this month's SMC on social media and non-profits. If not, connect to our eventbrite account and let us know you'll be attending. :-) We want to make sure we have enough space & party dip!… Continue
Added by Deb Robison on June 7, 2009 at 3:30pm —
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Our panel is about the “new PR,” but the reality is that this panel should have been held years ago. There were those in our industry who got it right away, the Steve Rubels of the world. And then there were those who held onto the traditional way of doing PR, those who refused to… Continue
Added by Deb Robison on May 19, 2009 at 12:35pm —
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Misty Montano is an Emmy Award Winning Assignment Editor at CBS4 News, KCNC-TV, in Denver, Colorado. Besides gathering information, assisting news crews, and arranging news coverage, she is now connecting with the community using social media. She's been able to give a behind th… Continue
Added by Deb Robison on May 15, 2009 at 8:30am —
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Time was, public relations was all about issuing press releases that upper-management deemed newsworthy. Mix in some canned marketing-speak about the company and some dressed-up quotes and you had the makings of a high quality PR campaign. Add your five paragraph, bold headlined, AP style "news" to a wire service feed and watch it spread out to thousands of journalists at once with a single mouse click. Sound familiar?
Today PR involves much more than a snappy intro and a firm handshake. While… Continue
Added by Deb Robison on May 13, 2009 at 10:12am —
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Jason Kintzler is the Founder and CEO of PitchEngine, a web app enabling PR professionals to package and share press content via the social web. He’s a former print and broadca… Continue
Added by Deb Robison on April 22, 2009 at 11:00am —
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Maybe you can pass this on to Larry and Oprah- keep your tweets to under 120 characters so they are easily passed on, or "re-tweeted" (RT). If you max out at the entire 140 characters, it makes it difficult for someone to RT as they would have to re-write it. And what are the chances of that happening?
Un-Retweetable
… Continue
Added by Deb Robison on April 18, 2009 at 12:37am —
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Hey folks! We look forward to seeing you tonight at The Curtis Hotel 5-7pm. Big thanks to Joe Pezzillo (@ejoep) and Dan Burcaw (@burcaw) for enlightening us on mobile apps for the iPhone. Follow the event on twitter at #mhsmc
Be sure to send our sponsor, The Curtis Hotel, some love in a Yelp review.
Twitter rook… Continue
Added by Deb Robison on February 18, 2009 at 9:00am —
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Last Thursday's Denver Twestival was a huge success! The 150+ folks in attendance, along with online donations, raised over $4,000. $4K is a crucial benchmark- it's enough money to buy and install a water well for a town. In addition to a lot of beer, silent auction shopping and tweeting, Tsegaye Hailu, a former UN official, gave a great talk on the water crisis and its impact on his native country, Ethiopia.
Congrats to Chuck Blakeman and crew for pulling off one of the 200+ events worldwide!… Continue
Added by Deb Robison on February 10, 2009 at 1:00pm —
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I can't believe it is almost November. Reading about this conference made me realize how close it is and I don't even have a Halloween costume yet! It's a great learning opportunity for folks new to the field. The Thin Air Summit, a conference to learn new media in both hands-on sessions and discussion, will be held November 8 & 9 at the Sheraton in Downtown Denver. Speakers include Lucretia Pruitt (@geekmommy),… Continue
